Athens
Emerald Hotel
From constraint of a boutique hotel to a brand defined by character.
Approach
Emerald came with clear limitations in scale, space and structure.
We approached it holistically, shaping everything from its identity and visual language to the overall guest experience down to the smallest details.
From content and launch strategy to art direction, sound, materials and uniforms, every element was designed to express a distinct point of view.
How we wrapped this project
• brand strategy, identity & experience design
• brand launch
• social media strategy
• launch production & creative direction