Kos
KOIA
From a concept to a lived experience with international reach
Approach
The concept was already there, but it hadn’t yet taken shape in the actual guest experience.
We translated it into something tangible, defining how it is felt, seen and communicated across every touchpoint. From there, we ensured it reached the right audience through strategic media exposure and carefully curated collaborations.
How we wrapped this project
• experience design
• social media strategy
• media relations & press
• influencer marketing