Athens
Herodion Residences Collection
From a new product to a clearly positioned brand.
Approach
As part of the Herodion group, the Residences needed to sit naturally under an existing brand, while still having their own distinct identity.
We shaped the brand’s presence through social media strategy and ongoing management, defining a tone and character that feels aligned to the group, yet clearly distinct.
How we wrapped this project
• brand launch
• social media strategy & management