Athens
Grand Hyatt
From global guidelines to a local voice that resonates.
Approach
Working within a global brand framework requires consistency, but also sensitivity to local context.
We adapted the brand’s guidelines into a voice that feels relevant, grounded and connected to its surroundings.
Through content and ongoing social media management, we ensured a consistent presence that was localized while also loyal to the Grand Hyatt brand and it resonated with the right audience.
How we wrapped this project
• social media strategy & management
• creative direction