Athens
A77 Suites
From a crowded market to a brand that stands apart
Approach
In a highly competitive market like Athens, visibility alone isn’t enough.
A clear brand position is what makes the difference.
We redefined the brand’s direction, shaping its positioning, content and overall presence.
Through a new strategy and production approach, we are building an identity that stands out from the hotel’s close competitors.
How we wrapped this project
• brand strategy
• social media strategy & management
• content production & creative direction
• influencer marketing